Resources Library by ANA

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995

Author: Penny Young

Company: British Broadcasting Corporation (BBC)

July 1, 1995

A case history

In 1981-82 NRK launched a new station, Radio 2 with a programme concept not very different from that of the existing Radio 1. The two stations were run by two separate organizations located 500 kilometres apart, competing for the same listeners. Over...

Catalogue: Radio Research Symposium 1995

Authors: Erik Dalen, Tor Fuglevik

July 1, 1995

Advertisers real needs from research

This paper is divided into four sections. The first part of the paper looks at advertisers’ real needs from research at a macro level. Taking the old adage that research should be used as a drunkard uses a lamp-post, i.e. for support rather than...

Catalogue: Radio Research Symposium 1995

Authors: Andrew Ingram, Justin Sampson

July 1, 1995

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995

Author: Eleanor Cowie

Company: British Broadcasting Corporation (BBC)

July 1, 1995

How far can we go with international planning systems?

The avalanche of information in the media, and in particular on TV, has made the media users demand more and more return on their investments. Today it's a common habit for advertisers with an international dimension to determine the level of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Jean-Christophe Petit

January 1, 1995

TV audience segmentation since 1991, developing tool for programme and scheduling planning

The paper gives illustrations of new types of analyses and findings of television audience behaviour and how the segmentation analysis is used in programme planning and scheduling. The findings are based on analysing the respondent -level data of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

June 15, 1994

Mediagraphics

Today media planners are often faced with a wealth of information about consumers' media habits, use of products and services, demographics, and lifestyles. However, in marketing any particular product or service, it is often difficult to determine...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Ivor Wm. Thompson, Rob Young

June 15, 1994

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Jean-Louis Laborie, François Charton

June 15, 1994

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Tony Wearn, Richard Windle

Company: British Broadcasting Corporation (BBC)

June 15, 1994